Two of ODIN's four core ideologies Constantly Innovate, and Create Supremely Satisfied Clients^tm led us to realize there were gaps in the RFID marketplace, and to best serve our clients ODIN needed to fill those gaps with end-users in mind.

ODIN does not make readers, tags, printers or middleware. We are objective in understanding which of those components perform best for any given situation. Armed with that deep knowledge we have integrated complete solutions using leading components to make RFID Easy  for our clients, so they could focus on creating business value.

Our five critical innovations in the product market are:

1. Rugged RFID Portal Racks
2. RFID EasyTunnel
3. EasyTable self-contained RFID "smart table"
4. The patented S.M.A.R.T. Container
5. A wearable RFID device

All of these innovations were driven by end-user need and feedback, and were created by ODIN with extensive intellectual capital in a novel way. While most are quite complex in their creation the goal is simplicity in deployment and use.